Young Athlete Development Programs for AFL & AFLW

Helping young athletes get drafted.

Holistic Athlete Development provides tailored development programs for young athletes to improve their AFL skills and get drafted.

We'll analyse your entire game, both on and off the field, to develop the key distinctions that recruiters value most. Our tailored development programs aim to help young athletes realise their full athletic potential.

Whether you aspire to join the AFL or AFLW, HAD Football is here to prepare you for your future success in the industry.

Our Services

Player Mentoring

Football success is not just about what happens on the field—it’s about becoming a complete athlete.

We mentor every athlete with a strong focus on:

  • Balancing school, employment, and personal commitments.

  • Ensuring your off-field readiness matches your on-field capabilities.

This holistic approach prepares you for life as a professional player while helping you thrive in your current environment.

Game Analysis

Gain insights from the best in the business.

Our game analysis provides:

  • Specific feedback on key components of your game.

  • Tailored recommendations to ensure you develop sport specific skills that meet the evolving demands of AFL and AFLW.

Industry Experts

Holistic Athlete Development is led by industry experts in respective fields who know exactly what it takes to succeed at the highest level:

  • Brad Jenkinson: Former Melbourne Storm Strength & Conditioning Coach.

  • Simon Dalrymple: AFL Recruiter with years of experience identifying top talent.

  • Zach Merrett: Essendon FC Captain and a respected leader in the AFL.

This team combines their expertise to guide and develop young athletes toward success.

Elite Performance Coaching

Unlock your full potential with high-performance sports coaching tailored to your unique needs. We deliver individualised football coaching designed to elevate every aspect of your game and prepare you for professional football.

Our coaching includes:

  • Mindset Development: Build mental resilience and focus to stay competitive.

  • Player Craft & Positional Play: Master the nuances of the game to gain a strategic edge on the field.

  • Resistance Training: Structured training designed to enhance fundamental movement skills and meet the demands of elite football with individualised strength and conditioning programs.

Our goal is to ensure you develop into a well-rounded player, ready to tackle the challenges of professional football.

What Sets Us Apart

Tailored Coaching for Individual Growth

We craft personalised coach education programs that focus on enhancing overall athleticism and skill development, addressing your strengths and areas for improvement. No two athletes are the same, and neither are our coaching plans.

Proven Pathways to Success

With connections to AFL & AFLW recruiters and guidance from industry professionals, we offer a direct pathway to achieving your dream of being drafted.

Success off the field is as important as success on it. Our holistic approach ensures balanced physical development, guiding athletes in balancing education, work, and personal responsibilities, ensuring they’re ready for all aspects of professional life.

Holistic Development Focus

Expert-Led Programs

Our team of seasoned professionals has the experience and expertise to help you reach your full potential.

If this sounds like the right opportunity
for you, get in touch with us.

Are you ready to elevate your game and start your journey to the AFL or AFLW?

Explore the opportunities we have to offer, and follow us on socials for more updates, success stories, and tips to keep you ahead of the competition.